Ad Week 2013 is coming! Save the Date: September 24 – 27
(Because Great Mentoring Goes Both Ways)
Tuesday, September 24th
Templeton Landing, 2 Templeton Terrace, Buffalo
Cash Bar & Hors D’oeuvres @ 5:15 p.m. | Presentation @ 6 p.m.
Student Members: $5 | Members: $10 | Non-Members $25
AdLab is back in action and this time we’ve teamed up with Leadership Buffalo and Performance Partners to explore how leadership happens at every level. Having 20 years of experience under your belt is no longer required to take ownership of a project, but with painstakingly visible differences between Millennials, Generation X and Y, a trend has become more apparent. Let us explain…Most of us look up the corporate food chain to learn from the experts and well-seasoned veterans. But what happens when, dare we say, the higher ups are looking, well, up to the young guns? The industry-wide trend we’re talking about is sweeping the marketing world and it’s called “Reverse Mentoring.”
It can lead to professional development and overall better leadership skills for promoting key business objectives such as building community and public relations, increasing lead generation and sales, and enhancing brand awareness, especially in the ever-evolving social media and digital spaces. We’re not discrediting leadership by the senior decision makers, but we are saying there are other models to benefit from.
Allowing your company’s young professionals to champion new ideas and initiatives may sound scary at first, but leadership, especially from “the kids” has often proved successful.
Join us for this special AdLab co-hosted by Leadership Buffalo and Rita Markle, Chief Learning Officer at Performance Partners. Rita will provide a presentation on the ABCs of leadership, and the Millennial Gen X/Gen Y populations. Then, with moderator Althea Luehrsen, Executive Director at Leadership Buffalo, leading the way, other leaders, including Greg Meadows, Vice President, Creative Director at The Martin Group; Emily Perryman, Communications Specialist at Freed Maxick; and Allison Giacomini, Account Manager at Cenergy, in Buffalo’s ad biz will share their thoughts, best practices, and insight on this important topic.
Pre-submit a question you’d like discussed among the panel.
See the “other information” field on the order form.
Real-time advice from Buffalo’s social media superstar
Wednesday, September 25th
The Knox Room at the Buffalo Niagara Partnership
665 Main Street – Suite 200, BuffaloDonuts & Hot Drinks: 8:00am
Discussion: 8:30am – 9:30am
The event is free to those who pre-register and just $5 at the door.About the Speaker:
Craig Kanalley was born and raised in Tonawanda, graduated from Cardinal O’Hara High School and went on to do his undergraduate work at St. John Fisher College in Rochester. Kanalley then earned a master’s degree in journalism from DePaul University in Chicago, where he focused on social media and online. After graduation, he spent three years working with The Huffington Post in New York City and after a brief stint at NBC News, Craig returned home to Buffalo in July after accepting a full-time position with the Buffalo Sabres.
Bob Hoffman author of The Ad Contrarian
Thursday, September 26th
453 Porter Ave
Karpeles Manuscript Museum – Buffalo Porter Hall
7:00 – 9:00 p.m.
Bob Hoffman is a partner in the Type A Group, former founder and chairman/CEO of one of the country’s largest independent advertising agencies, author of Amazon’s #1 selling advertising book, and the man behind “The Ad Contrarian” blog, which was named one of the world’s most influential advertising and marketing blogs by Business Insider.He has created advertising for McDonald’s, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to remember.In his presentation – “The Golden Age of BS” – Bob’s purpose will be to get you to question some of the “truths” about advertising and marketing that you may currently hold to be self-evident.
He will nudge you toward a state of skepticism about what you hear from advertising experts and pundits.
He will try to convince you that for the past decade the advertising and marketing industries have existed in a state of self-delusion.
Bob will discuss the myth of advertising interactivity; the appalling language of brand babble; the massive fraud of display advertising; the fantasy of social media marketing; and the rise and fall of false advertising prophets.
You may not agree with Bob, but you will surely be challenged and entertained.
Ad Week Social
Friday, September 27th
Lobby Bar at Statler City, 107 Delaware Ave, Buffalo
2 for 1 Drink Special from 5 p.m. – 7 p.m. The only way to cap off an incredible Ad Week is with a happy hour, and that’s exactly what we intend to do. Join us at the oh-so-swanky Lobby Bar to unwind after work, grab a few drinks, and network with Buffalo’s finest (and most fun) marketing and advertising professionals. There’s no need to RSVP, just mark your calendar and prepare to have a good time.