FOR IMMEDIATE RELEASE
February 19, 2009

For more information, contact:
Stephen Jaworowski
SKM Group, Inc.
(716) 630-4260
sjaworowski@skmgroup.com

SKM WELCOMES DYNAMIC NEW CREATIVE DIRECTOR
Mike Mathis bolsters strategic leadership and focus on results

Depew, NY - Following a local and national search, SKM Group is proud to introduce its new Senior Vice President & Executive Creative Director, Mike Mathis.

Mathis joins the SKM Group from Hollywood, Florida, the nation's sixth largest metro area, where he worked as the Creative Director for Engelhardt & Partners Advertising. He has more than two decades of experience as a writer and creative director for national advertising agencies, specializing primarily in the business-to-business, retail and healthcare industries. He will oversee the creative services team at SKM.

"It was very important for us to search out and hire the best possible candidate for this position," says Stephen Jaworowski, SKM Group President. "I know Mike's strengths will further elevate our creative product and, thus, increase results for our clients."
Joining SKM is essentially a homecoming for Mathis. Prior to his work in South Florida, he served as the Creative Director at Gelia Wells & Mohr in Buffalo, and Jay Advertising, part of the Interpublic Group in Rochester. He has led creative teams for a blue-chip portfolio of leading brand names, including Kodak, Xerox, Bausch & Lomb, Kroger, Wegmans, Wendy's, Buick and Sports Illustrated.

"I love everything about SKM: the wild, artsy office decor in a refurbished TOPS supermarket, the focus on exceptional client service, and the agency's smart, strategic thinking. But above all, I love its long tradition of results-driven creative with the highly talented staff to make it happen," says Mathis. "SKM is a fast-growing force in its field and I'm thrilled to be part of the leadership team."
Over the years, Mathis' work has been honored with numerous ADDY and Telly Awards. He has also had work featured in Ad Age, Ad Week and the Communication Arts Annual Review.

About SKM Group
SKM Group is a marketing communications agency that provides integrated solutions for clients throughout the U.S. and Southern Ontario with experience in brand promotion, direct marketing, interactive services, public relations, public affairs and media planning. A certified woman-owned business, SKM Group is a member of ICOM, a partnership of independently owned communications agencies around the globe with billings that exceed $2 billion. Visit www.skmgroup.com for more information.

###

www.skmgroup.com - smeany@skmgroup.com