Dan Della Vella, creative director of Buffalo Design Group, an advertising and design studio specializing in print, web, branding, and packaging, announced today that his firm has designed the new brand for Vigneri Chocolate located in Rochester, NY. We started working with the Vigneri's this past summer to assess their needs as an emerging confectionary manufacturer. "We needed to give the 37 year old company a facelift and gain better shelf presence in retail" comments Dan.

"First we looked at their identity and how that would relate to their entire product line. We came in after they had worked perviously with a large ad agency for months only to come out with no real results. After only a few weeks, we successfully developed a new brand that combined an old world style with a modern twist. They needed to embrace their heritage while appealing to a newer market. The results speak for themselves" commented Dan.

"Next we moved to developing various packaging solutions for the By Nature By Hand tree mix. These are sold on a national level through Whole Foods Market, Christmas Tree Shops, and locally through Wegman's." Other product lines were developed geared at the youth market like Surprizers!. For photos of these products, please visit our website @ www.BuffaloDesignGroup.com/package.html

For more information about Buffalo Design Group Inc., please visit their website at www.BuffaloDesignGroup.com or by telephone at 716-341-8070.