Amherst, NY - Two local public relations professionals, Nancy Cardillo of More Than Words and Karen Karaszewski, APR, of KKPR, collaborated recently to provide public relations services and media outreach on behalf of David Homes for the episode of Extreme Makeover: Home Edition shot in Buffalo in November.
The Buffalo shoot included many "firsts" for the show, such as the largest turnout of volunteers; the first green home deconstruction; the first Emerald rating (from the National Association of Home Builders) for a hero home; record-setting food donations during the Extreme Food Drive; one of the largest turnouts of spectators for the "Move The Bus" segment and a record number of community projects accomplished during shoot week. The episode aired in January as a two-hour special on ABC-TV (WKBW-TV in Buffalo), capturing huge ratings in its timeslots.


About More Than Words
Nancy Cardillo has provided award-winning copywriting and public relations services for more than 25 years, currently in a full-time capacity as owner and president of More Than Words, which specializes in copywriting, marketing planning and strategy and public relations services. For more information, visit www.morethanwords.org.

About KKPR
Karen L. Karaszewski, APR, president of KKPR, provides strategic planning, media relations, crisis communications and social media services to corporate and non-profit clients. Based in Amherst, Karen has 25+ experience assisting companies in Western New York and beyond reach their goals. For more information, visit www.kkpr.net.

About ABC-TVs Extreme Makeover: Home Edition
The Emmy award winning reality program Extreme Makeover: Home Edition, now in its 7th season, is produced by Endemol USA, a division of Endemol Holding. It's executive-produced by Anthony Dominici. David Goldberg is Chairman, Endemol North America. The show airs Sundays from 8:00-9:00 p.m., ET on ABC.
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