J. Fitzgerald Group, an international advertising and marketing agency based in Lockport, recently wrote, designed and programmed a new website for UB Orthopaedics & Sports Medicine.

The website is part of the complete corporate re-branding effort JFG has developed for UB Ortho, which has included a new logo, brochures, radio spots and public relations.

The site is a portal to the many orthopaedic services and specialties UB Ortho offers patients. It features easy navigation, an interactive diagram of the body allowing visitors to hone in on services and care relevant to specialized orthopaedic concern areas and more. The new address is www.ubortho.com.

J. Fitzgerald Group has professional web developers who specialize in design, programming and search engine optimization. The agency, founded in 2002, is a full-service advertising, marketing, research and web design firm with expertise in local, regional and worldwide markets.

UB Orthopaedics & Sports Medicine is a leading team of surgeons, sports medicine specialists, physical therapists and athletic trainers. They serve as team doctors for the Buffalo Bills, Buffalo Sabres, Buffalo Bandits, University at Buffalo, Erie Community College and several other collegiate and high school programs. UB Ortho's certified and fellowship-trained physicians offer complete care for all orthopaedic and musculoskeletal conditions, for patients of all ages - including pediatrics. UB Ortho's patient offices are located in Amherst, Buffalo, Niagara Falls, Orchard Park and West Seneca.

For more information, please contact Tim Marren at J. Fitzgerald Group, 716-433-7688 or visit www.jfitzgeraldgroup.com.