J. Fitzgerald Group, an international marketing technology company based in Lockport, has added Ron Koscinski as Creative Director.

Koscinski brings over 30 years in the advertising field to the creative team at J. Fitzgerald Group. He most recently served as Associate Creative Director at Quinlan & Company in Amherst. He has led campaigns for clients that include Becton Dickinson, Volvo Construction Equipment, UB Orthopaedics &Sports Medicine, Northwest Savings Bank and Trocaire College.

A graduate of Buffalo State College with a degree in design, Koscinski will oversee all creative development for JFG - from the company's work in traditional and online advertising to sales enablement. He is a Cheektowaga resident.

Founded in January 2002, J. Fitzgerald Group is an international marketing technology company specializing in full-service advertising, marketing, web design and research. JFG's clients span local, regional and worldwide markets.

With a decade of internationally-proven success in traditional and online advertising, JFG focuses strictly on using professional, brand-controlled expertise to help companies drive and enhance sales. JFG helps clients strategically push new and existing products, know their customers more intimately and target developing marketplace opportunities.

JFG also employs several online sales enablement programs - Payback Incentives (sales awards incentive administrator), Blue Sky e-Pass (easy reward distribution) and i-Marketing Online (brand-controlled, regional marketing publication/creator). JFG empowers client partners to close the sales loop - from marketing to incentivizing.